App Case: Ben Colour Capture App from Benjamin Moore

Sector:
Paint manufacturer
Launch:
May 2009 / Downloads: >50,000 (Oct. 09) (free)
Why did I like it:
With this app, paint manufacturer Benjamin Moore underlines its core competency: take a photo of any picture and the colours can be immediately matched and saved with the Moore colour system.
Moore himself attributes the success of this app to the sophisticated app marketing that accompanied its launch.
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