Mobile App Briefing

A brief is a written explanation outlining the aims and objectives of an app.

This is the template I propose to define your briefing.

Deadline: Date
Products/Product Line/Brand:
Country/s – Language/s:
Main Objective:
Other Objectives:
Tone of the communication ( functional, emotional, gaming …):
Context of usage of the app (utility, local, informative, productivity, immersive):
Mobile Platform/s:
Target segment:
Concepts and materials to take into account for the idea:
Prioritized feature list:
This brief should be complemented with a design brief.

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