I read an interesting article about female consumers. Find the complete article here: Female Economy
Many brands fail to address the needs of female customers. When trying to do this they fall in the same mistake… make it pink, add some hearts, a little mirror etc….Cars are designed for speed and not for utility, which is what really matters to women. No SVU is build to accomodate a mother who needs to load two small children into it every day. Fitness clubs are many times designed for men, bright lights, electronic equipment, sweaty men and equipment for bodybuilders. Most of the tools out there (motors, medicine equipment etc) are designed for men as well.
What is the reason of this? is the glass ceiling stopping brands to address women needs?
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