Overview of App Markets

The current amount of apps is LARGE, and the chance that users find the app they are looking for is becoming a less easy process. But when there is space for complexity there is as well space for simplification.

Going to iTunes to search an iOS app or going to the Android Market to search an android app may sound the most common scenarios. The truth is that there are many markeplaces out there! All of them are meant to help people get the apps that are relevant for them.

This means not only that we as users will reach those specific marketplaces when looking for something, but it means as well that brands and developers have to be aware of the benefits they may reach by using those marketplaces to promote their apps.

Below you will find an overview of some of them:

 “Native” App Marketplaces

App marketplaces that are focused on their own platform. They offer the most reliable overview of how many apps are available for those platforms. They usually have a mobile and a web version.

“Operator/Manufacturer” App marketplaces

Operator and Manufacturers can have their own marketplaces. In some marketplaces operators may charge the cost of the app in the operator bill.

“Monoplatform” directories

Directories focused in one platform. Offering the customer an overview of apps, but also giving the customer suggestions, tips, social media features. In order to download the app the customer is redirected to the “native” app market.

Social recommandations directories

Similar to other app directories but using social algorithms to give recommendations to the users.

Independent marketplaces

They act as an intermediary between developers and consumers. They usually can deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others.

Themed marketplaces

Marketplaces themed by a brand (not the manufacturer of the handset) of by a specific topic.


Feel free to send me any marketplaces you feel I may have missed. Thanks for your collaboration!


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