Jobs following his own path
Jobs was an autocratic bully and a business genius who executed the most successful corporate turnaround so far this century.
Lessons learned from him:
- Put engineers above bean counters
- Feel the passion of what you want to offer to the world. Have a vision which is not profit related
- If your focus is products, you need to have a long terms breath, this means invest in R&D. or in other words create a culture that is based on product driven innovation and less on financial engineering.
- Invest in downturn