Building a professional looking app is complex and costly, many app developers charge upwards of $125 per hour or $5,000 a week, and apps created from scratch often take at least several weeks to develop, at a total cost of $10,000 to $50,000, not including monthly hosting fees.
What if you do not have that budget and time? Do you have?
Relatively limited cash budget
Relatively simple mobile needs for your business
Some resources available to play around (remember that resources is equal to budget invested)
A high need to be in several platforms at the same time while minimizing the maintenance cost of mobile apps
Many designers that come from web design ask the user of a mobile interface to enter the email address or other similar details twice, that is so they can make sure there was no typo done when entering those. For me the solution to this “problem” causes more negative externalities than anything else.
First I would like to know how often does it happen that users enter and incorrect mail address.
Second what is the most common mistake: Forgetting your password? Or the email you signed in with?
It would be great if on mobile interfaces we tried to help the mobile user as much as we can by not asking him/her to type unnecessary extra information, let’s just ask them once what we want.
My private one, this one used to be an Android (P970 Optimus Black) and is now an iPhone
My work one, an Android a Samsung Galaxy S
My dutch phone (just a normal Nokia 😉 )
And I have a tablet: My Android tablet, an ASUS Eee Pad Transformer
As you can I see I had too much Android devices in my life so I decided to exchange my private phone for an iPhone. It took me 30 minutes on a random Friday evening to buy one on eBay, still extremely happy with the deal I made.
The first weeks of using my iPhone I noticed the next differences:
¿Cual es la diferencia entre iPhone y Android? y other words what is the difference between iPhone and Android?
First of all iPhone is the name of a smartphone that has been created by Apple Inc. There are several generations of iPhones, being the latest the 4S. The name iOS is the name we use to refer to the operating system that this smartphone uses, being the latest 6.0.
In a local newspaper I saw and article of a “thing” called the Lovebox. The “thing ;)” allouws you to make a video in one shot from 2 sides! Great invention! probably not very useful but definitively very cool and fun. it consists of a wooden base and a mirroring system that when mounted with your mobile phone, simultaneously records the front and the back views in one single shot.
by the way the invention is made in Spain and the company that created it is called “Honest&Smile”.
Most of mobile sites are not yet optimized for mobile web, responsive design is one of your strategies to offer your mobile customer access to your site, services and/or products. But in order to give them a better service you should synthetize the information and display it in a “mobile friendly way”. Below you will find some tips to do so.
I just read and interesting article in this site, there you will see that one of the facts they expose is that 59% of the developers don’t break even. From my experience and the people I know I totally relate to this. … Continue reading →
I just read and interesting article in this site, there you will see that one of the facts they expose is that 59% of the developers don’t break even. From my experience and the people I know I totally relate to this. Two years ago things were different, by just launching an app thousands of people would download it and see if it was of any interest, by then good quality was key to retain them. Today good quality is not enough; you also need to have an appealing design for the segment you are targeting as well as a good marketing strategy around it. Only a few exceptions get on the exponential curve of the popular apps in iOS, the rest need to work hard for it.
Guiding the users through your app or site is the 2.0 version of what used to be the “F.A.Q” or “Help section”. Giving relevant tips or information in the right context is key to help your users have the best … Continue reading →
Rate me! Drawsomething had 50M downloads in 50 days! The 21th os March 2012 there was a record in its usage with 3.000 drawings being sent per second. That was the day it was announced that Zynga had bought the … Continue reading →
The digital world and the role that apps are playing For many of us, mobile apps are part of our daily lives; as a technology lover I am very happy they are here as many of them deliver small bits and … Continue reading →
Jobs following his own path Jobs was an autocratic bully and a business genius who executed the most successful corporate turnaround so far this century. Lessons learned from him: Put engineers above bean counters Feel the passion of what you … Continue reading →
When do you I for Native I need to support only 1 or 2 platforms I need an app that requires complex graphical implementations I need features that are not supported by html5 Discoverability is key for me Performance is key for me … Continue reading →
Governments and QR codes It is interesting to see how some mobile technologies can help a city major to engage citizens, business and tourists in a more relevant, easy and context based way. QR codes are one of those examples. … Continue reading →
One of the startups that I am a fan of is Fab.com.
I discovered it the last year in the summer and since then I follow their movements.
Their core beliefs are:
Why I like them as a company
They have a mission
They are passionate about it and you can feel it
Their mission is related to making people more happy by using design
They are consistent in they way they approach users across the different channels
They sell design and care about design
They invest on mobile from almost the beginning, (they use to even have a mobile friendly home screen, which i don’t see anymore… so let’s point that out as an improvement point)
They inform and interact with their users allowing them to give feedback using various channels.
They allow suppliers to find them and interact with them too
Their design is simple, easy to use and they definitively invest on UX
Why I like the product
I just love design as well!
The invite only method totally worked for me and my friends. Pity we still can’t buy from here (spain). I do receive the daily newsletter that I use not only to follow the steps of the company but as well to let me inspire.
A part of their newsletter
So congrats to the Fab.com team you are doing a great job!
This is the invite link for those that want to use it: http://fab.com/e2oerh
What is the job of the Head of Mobile? Many people have asked me that so I decided to make a small overview of what are the responsibilities you would expect. Responsible for setting up the mobile strategy and driving the … Continue reading →
1-800-FLOWERS.COM changed the design from their mobile website, and the results of this change were: Increase in conversion rate and 25% increase in average time spent on site, despite a decrease in the steps to complete a purchase A 53% reduction … Continue reading →
The first app that I bought on my Eee Pad | Transformer was an app for my niece. The app is called Kids Socks, it is a great app for kids to play and learn, check it out here if you are curious Kids … Continue reading →
The whole world is saying that use of video is rising, and that is definitively true. If you are a mobile marketer you should wonder who to target with branded videos or video adds. Below you will see that the countries that … Continue reading →