Why talk if you can text!


We all are using more and more data on our mobile phones! and that is a fact! and so far the effective cost per MB decreasing, but I not sure if the total amount we spend on data per month is lower as well, I would guess that it is not.

In any case women as heavy users of mobile and social media are the ones texting the most, and it is very clear that teens just can’t live without texting.

Why is texting so cool and practical? Because:

  • You send the message when you need to
  • Receiver can read it when they can
  • You can have multiple conversations at the same time easier that with voice
  • Texting is more discrete as people around you don’t hear you; the sender chooses who can see it
  • It is easier to share the text with more people than share a voice conversation and therefore it can be more social
See below how different ages use data as well as how all of them are using more!



Session @ ESADE MBA Part Time

Last Friday I gave a session @ESADE about Mobile Marketing cases. The session was part of a module called “Dirección de Marketing Digital” given by Franc Carreras Social Media Expert and founder of Somos Digitales (Thanks Franc!!)

In this session we went through several interesting national and international case studies about engaging consumers through mobile.